Photo hotlinked from BarnesandNoble.com.

It has been a long time since I posted here! But do you know what’ll motivate someone to get back on the horse? A book on how incredibly beneficial it is for a fiction writer to have some–any–social media presence.

Create Your Writer Platform: The Key to Building an Audience, Selling More Books, and Finding Success as an Author is essentially a book about why and how an author should establish a social media presence. There are a few nods to in-person platforms, but hey. What’s the chance you have speaking gigs compared to the chance that you have a reasonably well-read Twitter? Most of the book is geared toward non-fiction writers–who apparently need a platform to publish–but there’s a lot in here for writers of fiction, too.

The main thrust is that, no matter what you write, publishers care about how many people you can reach. Right now. Immediately. If you publish a book, who are you going to tell? “Ten or twenty friends and family” is not a great answer. But if you can say “I’ll tell the one thousand people who read my blog,” you’ll get a lot more attention. And even if fiction authors don’t need that reach to get published, it will definitely impress agents and publishers.

The book explains what a platform is, why you need one, and then walks you through the basics of setting up Facebook, blogs, a personal website, Twitter, and newsletters. It explains how people who find success on these sites socialize–they provide useful things for other people, they give, give, give, and they reach out and interact with everyone. It talks about finding your niche, making a plan, and continuing to do it little by little by little until, someday, your tiny little blog with 10 visitors picks up steam.

Finally, it ends with case studies from authors who successfully established themselves online. The vast majority of the case studies are from non-fiction and memoir authors, but there are a few fiction authors, too.

All in all, it’s an amazing book. Fiction authors might not need to read it, but–just like having a platform in the first place–it definitely doesn’t hurt.

Advertisements